The Kansas City Climbing Community (formerly Club) desired a new logo to represent it's members. We created a chevron design based on the acronym of the group - KCCC. Using thick, bold lines to symbolize the strength and intergity of it's members, as well as a color scheme to represent the layers of the earth (dirt, grass, rock/ice, sky), the logo was applied to member cards, banners, t-shirts, and temporary tattoos.